Recent Comments:

Residents confused by Linden Lab emails

Second Life Insider

Jun 28th 2007 10:38AM It's not a phishing scam - LL have been using vertical response as their mass-mailing agent for the best part of 4 years. The current hysteria is, in fact, pretty much a repeat performance of what happened the *last* time LL used vresp.com to send out a bulletin concerning account info.

See a previous LL blog on the subject here:

http://blog.secondlife.com/2007/03/10/email-from-linden-lab/

Lucky chair dipping made easy

Second Life Insider

Jun 22nd 2007 8:36AM Weee! publicity! :)

May I add that any entrepreneurial store owners interested in obtaining a Lucky Chair of their own can find them on sale at my store in the November Sim - "Lucky Designs", alongside a whole bunch of other wickedly effective viral marketing tools for SL content sellers :)

(I'd post a SLURL, except I'm stuck at RL work right now... but a search for "Lucky Designs" should get you there.)

Raph Koster launches Areae

Second Life Insider

Dec 18th 2006 3:39AM The job ads on the areae web site - including quotes like "The successful candidate will help to design and implement the company’s core server architecture, scripting language and network protocol" - kind of imply that they're intending to build this thing from the ground up, rather than license an existing core technology.

It strikes me that Areae are trying to jump on a train that's already leaving the station. Let's hope they can run fast...

Reality bites

Second Life Insider

Oct 22nd 2006 5:57AM I don't think you should underestimate the psychological effects of "realistic" builds... for example, from a very early age, your average human being is groomed to know what a real-world shop looks like, and to expect to be able to buy stuff there. I'm convinced that the more an SL store taps into the "pattern" of a real-life store, the more likely it is that some lizard-brain instinct is going to kick in for a visitor and make them think "I should buy stuff here" (I keep promising myself that one of these days I'm going to get around to putting a faux front-desk and cash register in my LapGirl store, just to see how that affects sales!)

Similarly, a fairly conservative lecture hall build is going to tap into a student's conditioning of how to behave in _that_ environment - sit down, listen, and don't heckle. Would they be pre-conditioned in the same way if you sat them down in a space station, or a tree house?

Environments can convey lots of hidden "rules"... I think it's only sensible for SL architects to exploit this fact.

(P.S. no trackbacks here? Booo!)