Recent Comments:
The potential of advertising alliances in virtual worlds
Massively
May 7th 2008 10:23AM I'm all for virtual world marketing but don't forget that rarely do consumers see a 30 second spot once - they see them multiple times. So, you can't really compare VW engagement and TV ads on the basis you have laid out here.
Visa deficit delays Shaggy's visit to Second Life
Second Life Insider
Sep 19th 2007 1:53PM I guess the 'award-winning Second Life developers The Guild' will not be winning any awards for this one.
Crescendo and Catalyst announce merger
Second Life Insider
Aug 16th 2007 2:58PM Hilarious.
Billboards in Second Life. Useful. Not.
http://www.kzero.co.uk/blog/?p=854
LA Times with bad headline, but good article
Second Life Insider
Jul 26th 2007 7:01AM My thoughts on the numerous comments about brands leaving Second Life.
Firstly, remember that in many ways, Second Life (and other virtual worlds) is just another marketing channel, albeit with unique characteristics.
When companies run marketing campaigns on other channels (such as TV, radio or print) and the campaign fails to deliver the desired level of response, one of two things happen:
1. The creative concept is critised as not being appropriate or good enough. In other words it did not resonate enough with the target audience or deliver the right messages.
2. Expectations were too high in the first place. Either because they were not correctly analysed or the channel has a different set of metrics.
You rarely hear about the media channel being critised as being incorrect. Some brands have run campaigns in Second Life and the platform has been critised with very little commentary on the quality of the actual concept or the metrics being used to assess the success.
The concept of media planning in Second Life (understanding the attributes of the channel audience - what motivates them - what they want - what the platform can deliver) has been overlooked to a very high degree to date in Second Life. This is the area that successful virtual world campaigns should focus on.
SLeek, the Lightweight Client for SL
Second Life Insider
Jul 19th 2007 2:46AM Sounds like a very useful tool. A little bit of shame this company didn't do a little bit of research first about their chosen name though. There's been a SLeek gym in SL for quite a while.
http://slurl.com/secondlife/SLeek/156/145/23/?title=SLeek%20Gym
SL's Map of Brands
Second Life Insider
Apr 13th 2007 7:02AM Hi. Thanks for the link.
The Second Life brand map has been updated again, this time with pending corporate launches. Here's the link:
http://www.kzero.co.uk/blog/?page_id=431
The SLI Reader's Choice Awards: 2006 Nominations Are Now Open!
Second Life Insider
Jan 15th 2007 3:35PM What about the best freebie?
