Recent Comments:

Practical Marketing - physical business in nonphysical worlds

Second Life Insider

Feb 5th 2007 6:47AM Thank you for this article! It's exactly what I'm trying to understand..
I'm an italian student and my degree thesis (master of International marketing management) will concern the development of a marketing plan for a company which wants to enter the virtual world.
I'm collecting information about some companies(unfortunately it's also quite difficult to get DEEP information) and I'm realizing that lots of existing strategies are, actually, "non-strategies" (it means only "being there")..
But of course I need to learn more and more about that.

Could you help me? Each suggestion will be appreciated.
My email address is vla1983@hotmail.com

Thank you very much,
FF